I receive very few pieces of permission marketing and many pieces of interruption marketing. Permission marketing is the market activity whereby you have the permission to deliver relevant messages to customers. For example, for permission marketing I sign up to receive Sports Illustrated and ESPN the magazine. I pay to get these magazines because I find them interesting. This is why these are permission marketing because I want to receive these magazines. Permission marketing can be offensive at times because the things you are receiving may come too late from when you’re supposed to receive it.
I receive a lot of pieces of interruption marketing, from spam emails to random letters from colleges. Interruption marketing is any marketing activity the interrupts a viewers attention. For example I subscribed to a basketball channel on YouTube that shows drills to help you get better, now every day they email me asking to buy their products which I do not want to buy. I stopped subscribing to them because of that. Interruption marketing can work at times if you are receiving items that you want to receive and then maybe you’ll buy. It can be offensive though when a company keeps asking you to buy their products when you don’t want to.
Since companies, schools. and businesses have joined social media there have been many fails throughout the years. This past year Florida State tweeted a hashtag #AskJamies. People could ask the quarterback Jamies Winston, Heisman and National Championship winner quarterback anything they want. After he won the National championship he was convinced of stealing crab legs and sexually assaulting a women as well. This was a bad idea by Florida State because he was being highly criticized for what he had done and many people had lost respect for what he had done. They also had to know people were going to make jokes of what he did and many people did. For example an account tweeted, “#AskJameis How many lucky ladies did you give the crabs to?” This was one of the many making fun of him for stealing the crab legs. Florida State should have done another Q and A with another player instead of Jamies Winston.
This picture is making fun of Winston for stealing the crab legs from a local grocery store. He did not receive any jail time for doing this crime. He was constantly being watched over after this had happened. After the incident he claimed he forgot the crabs were in his pockets. When the #askJamies was put on twitter he was made fun for doing this
During Hurricane Sandy, many people’s lives were ruined and many major companies tried helping the people who’s lives were destroyed. Gap on the other hand had a very insensitive tweet during the hurricane and it was not the smartest thing to tweet. They tweeted about how people could go shopping at Gap and tweeted a link to go buy stuff that was twenty percent off. Gap shoudn’t have used Hurricane Sandy as an excuse to go have a sale. They should have just tweeted something saying they wish the best for the victims of Hurricane Sandy. Many people criticized Gap for trying to tie Hurricane Sandy with buying their products.
I have been following Nike on twitter, Instagram, and liked them on Facebook. Nike’s social media marketing is one of the best on social media itself. They are very strong on Instagram and Twitter, and post the stuff on Facebook from those other social media accounts. For each one of Nike’s shoe products, they hashtag something about the shoe, for example for Kobe Bryant’s new shoe Nike posted a picture with the hashtag #KOBEX. Nike also does a good job with all their accounts which post pictures and tweet about each sports, Nike has @Nikebasketball and @USNikeFootball which are two of their more popular accounts. They also post pictures or tweet about their signature athletes when they have good performances in their sports or one of their products is releasing. They market their products well and also have other companies posting pictures of their products for sale which helps them sell as well. Nike’s has done an extraordinary job with their social media marketing
I think Coca-Cola had the best Super Bowl ad that communicated with social media. The commercial drew my attention right away because it was Coke and they always seem to have interesting Super Bowl commercials. Many commercials used social media but Coke’s message about bullying and its attention grabbing hashtag was the best in my opinion. Coke used all the popular social media accounts in their commercial, including Facebook and Twitter. The commercial was relatable to social media users, because many people get bullied via social media and not many are willing to help those who get bullied. The commercial was very creative by showing Coke being spilled into the internet and the Coke injecting happiness into people’s social media. I liked how all the mean comments that were sent to people turned into positive comments and made the people happy. The hashtag Coke used for the commercial was #MakeItHappy. I liked the choice of the hashtag because it had a powerful meaning and after the commercial I saw many people tweeting #MakeItHappy. Overall, the Coca-Cola ad showed that people can help others on social media by just being nice to them and helping them in their time of need. This positive message will also help Coca-Cola’s sales.
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